Case Study: Elevating BOF Electrix’s Digital Presence with COG Marketing
BOF Electrix is a family-run electrical business serving Sydney for over 30 years. Their team of licensed electricians offers a wide range of services, from small residential projects to large industrial contracts. The BOF Electrix team prides itself on delivering top-quality service, working closely with clients to ensure timely and reliable electrical solutions.
The Challenge
BOF Electrix faced a common challenge—while they had a website, it wasn’t generating new business and was in need of an update. The site lacked mobile optimisation, had security vulnerabilities, and didn’t function as a lead-generating tool. This not only affected their online presence but also exposed them to cyber risks. Additionally, managing the website, domain names, email accounts, and hosting was becoming a time-consuming distraction from their core services.
The Solution: COG Marketing’s Comprehensive Approach
When BOF Electrix approached us about their underperforming website, we carried out a thorough analysis and uncovered several typical issues. The site wasn’t optimised for mobile devices, had slow loading times, outdated content, and security vulnerabilities. Moreover, the team was spending unnecessary time handling domain management, web hosting, and dealing with the hassle of connecting emails to new devices—a frequent challenge for small business owners when setting up new phones or computers.
We presented these findings to the business owner, emphasising the time and productivity they were losing trying to manage these digital tasks on their own. More importantly, we demonstrated how much potential business they were missing due to an outdated website.
Products and Services Implemented
We provided BOF Electrix with three key digital products that act as their tech support, enabling the team to focus on being a first-rate electrician. With a secure, high-performing website and seamless IT management, they now operate more efficiently and can concentrate on their core services.
TechStack Maintenance Agreement (TMA)
This agreement ensures ongoing support and maintenance of their entire digital ecosystem, including their website, emails, and domain management. It saves the business time and eliminates technical headaches, ensuring their systems run smoothly.
WordPress Standard Website
We upgraded their outdated website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a lead-generating tool.
COG Cloud 3 Hosting: Website, Domain, Email
With our COG Cloud 3 Hosting service, BOF Electrix’s website, domain, and email accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.
Results and Small Business Benefits
By partnering with COG Marketing, BOF Electrix shifted their focus back to their electrician trade while we handled the technical side. We transformed their website into a lead-generating tool and ensured seamless IT operations, including email management. This saved them countless hours and eliminated tech distractions, allowing them to concentrate on growing their business.
With a new WordPress website optimised for both desktop and mobile, along with TMA and COG Cloud 3 Hosting for secure, reliable performance, BOF Electrix experienced streamlined operations. They gained valuable time to focus on what matters most—running and expanding their business.
The partnership with COG Marketing has positioned BOF Electrix as a digitally-savvy electrical contractor in the competitive Sydney market, ensuring they continue to thrive while delivering the exceptional service they’ve been known for over the past three decades.
